Green Hills Software is the world's leading supplier of royalty-free real time operating systems.
Most real time operating system vendors charge a royalty for each unit of each electronic product that you manufacture.
But the µ-velOSity real-time microkernel, velOSity real-time operating system and INTEGRITY real-time operating system are always royalty-free.
No matter how many units you manufacture, the price is exactly the same. This makes our real time operating systems ideal for
high volume electronic products.
When an electronic product category is new and revolutionary it commands a high price. But as an electronic product category
matures in the market, volume increases and competition emerges. Prices inevitably decline, often rapidly. To remain
competitive, manufacturing cost must be reduced. Fortunately, the cost of microprocessors and memory decline with time.
Manufacturing costs also decline as volume grows. Unfortunately, if you use a royalty-bearing real time operating system,
your royalty won't decline. When your product first comes to market with a high price and a high profit margin, the cost
of royalties may not be significant. But as your sales price and profit margin inevitably decline with time and volume,
the operating system royalty becomes an ever-larger portion of the net profit that you earn on your product.
Your operating system vendor is competing with you for your customer's dollar, and they are winning. Eventually the
operating system royalty can become prohibitive. But your operating system vendor is not going to just reduce the
royalty to accommodate you. Why should they? They are making way too much money. This is the payoff that they
planned for all along.
Wind River Systems' royalty income exceeds its operating profit. In other words, they lose money on every other
aspect of their business just so that they can get you hooked on using their operating system. Then you pay
royalties forever.
Royalty-bearing real time operating system vendors require you to reveal highly sensitive information to them
(e.g. exactly how many units of each of your products you ship each quarter). They send in prying auditors
to scour all of your shipping records and invoices. And if your records are incomplete or in dispute, you will
rack up late payment penalties, auditing fees, and litigation expenses. The total cost of recording, reporting,
and disputing royalties can be prohibitive. Do you need this headache?
The royalty-free µ-velOSity real-time microkernel, velOSity real-time operating system and INTEGRITY real-time operating system are ideal for high volume products. They are extremely small, fast, and easy to use. In addition to directly saving you
money by avoiding royalties, you also save money because the small size reduces
the memory you need; the high performance allows you to buy a less
expensive microprocessor; and the ease of use reduces your development
time and development cost.
Wind River's business plan is to compete with you for your customer's dollar. Our business plan is to make all
of our profits by selling products and services to you that reduce your
development costs and your manufacturing costs by far more than
the cost of our products and services. And you get to keep all of the profits from manufacturing your
product!
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